How Mina Group Deepened Engagement with Loyal Diners and Increased Guest Visits Through inKind

The Problem

Mina Group, led by acclaimed chef Michael Mina, has long been a staple in the world of hospitality, known for its collection of award-winning restaurants and exceptional culinary experiences. As Mina Group continued to expand its footprint across the country, they sought a financing partner to help support their growth ambitions without compromising their commitment to quality.

That’s where inKind Capital came in. Through inKind’s innovative financing model, which focuses on empowering restaurants to grow, Mina Group was able to secure funding that helped them open new locations and streamline operations. This financing also came with access to inKind’s powerful marketing platform, which connects restaurants with over 1.5 million potential customers.

By integrating inKind’s app into their marketing efforts, Mina Group has been able to expand its reach, connect with loyal diners, and boost revenue. With inKind’s support, Mina Group has not only been able to fund the opening of several new restaurants but also enhance guest experiences across all their venues.

The Solution

Mina Group, led by acclaimed chef Michael Mina, is well-known for its award-winning restaurants and exceptional dining experiences, earning prestigious awards such as a James Beard Award, Michelin Stars, and Bon Appétit Chef of the Year. As the group sought to expand its footprint, they partnered with inKind Capital to support their growth while remaining true to their commitment to delivering outstanding dining experiences.

Through inKind’s innovative financing model—designed to provide operators with low-cost capital and access to a community of over 2 million loyal diners—Mina Group unlocked new opportunities. Since joining inKind in 2021, Mina Group has generated more than $3 million in guest transactions and increased brand exposure to top diners across the US.

“With inKind’s support we’ve grown our base of loyal guests and attracted many new diners” – Chef Micheal Mina. Leveraging inKind’s app has helped Mina Group increase brand loyalty and become a highly sought-after name within the inKind community. Their focus on exceptional guest experiences has reinforced their reputation as a top-tier restaurant group. Today, Mina Group ranks in the top 6% of most dined-at restaurants on the inKind app in San Francisco, further showcasing their status as a beloved and esteemed establishment.

Fast Facts

Founded by James Beard Award-winning chef Michael Mina, Mina Group is a renowned hospitality company with over 40 restaurant locations across the United States. The group’s diverse portfolio includes high-end restaurants, bistros, and taverns, all delivering exceptional food and service.

Business Classification

Hospitality Group

Awards Won

Michelin Star, James Beard Awarded, Bon Appétit Chef of the Year

Headquarters

San Francisco, CA

The Results

0

Restaurants funded

$
0
M

inKind capital deployed

0
M

inKind guests on platform

0
%

Increase in marketing reach

What Our Partners Are Saying

Discover how inKind Capital is transforming the hospitality industry by funding restaurants

“inKind should be a part of any restaurant’s financing strategy: There’s equity, debt, equipment financing, and now, inKind.”

Sam Bakhshandehpour
CEO, 
José Andrés Group

“inKind should be a part of any restaurant’s financing strategy: There’s equity, debt, equipment financing, and now, inKind.”

Sam Bakhshandehpour
CEO, 
José Andrés Group

“inKind is unique because they have the operator’s best interests at heart. They understand the challenges of restaurant operations and designed their product to be solutions-orientated.”

Yavuz Pehlivanlar
Former COO of 50 Eggs Hospitality Group

“inKind is unique because they have the operator’s best interests at heart. They understand the challenges of restaurant operations and designed their product to be solutions-orientated.”

Yavuz Pehlivanlar
Former COO of 50 Eggs Hospitality Group

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“inKind has rewritten the playbook on restaurant financing and marketing.”

Michael Mina

Chef & Founder, Mina Group