
InKind buys food and beverage credits from restaurants and sells the credits to diners, who can pay their bill via the InKind app. Restaurants get an infusion of non-dilutive capital—they don’t have to give up a piece of their business in exchange for funding. Diners get deals and perks by using the app.
In 2023, InKind launched a subscription plan and rewards program: For $100 per year, diners get 20% cash back on purchases at inKind restaurants. Instead of paying for restaurant credits up front, subscribers earn credits by eating at restaurants in InKind’s network.
The subscription plan contributed to a 160% increase in user growth last year. There are now more than a million diners and 1,400 restaurants on the platform. Revenue has tripled.
Restaurants get what they need; diners get what they want. That’s a great in-kind trade.
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